Pieta House Brochures: Creative Direction, Design and Illustrations
Targetting members of the Irish Travelling Community.
The challenge was that there are varying levels of literacy in the community, who treat 'settled' organisations with an air of suspicion, who have difficulties in discussing these topics.
We needed to show that Pieta House understand their situation and wants to help.
We chose to create realistic illustrations to show the story of 'going to therapy' to get the message across, while avoiding the difficulties of trying to obtain realistic photographs (of the community) while still communicating a sense of seriousness.